Thomas N. Friemel leads the division on Media Use & Effects at the Department of Communication and Media Research. He is the president of the national research program “Covid-19 in Society” of the Swiss National Science Foundation (NRP80), editor-in-chief of the European Journal of Health Communication (EJHC), vice-chair of the health communication section of the European Communication Research and Education Association (ECREA), co-director of the Digital Society Initiative of the University of Zurich (DSI), and founder of the Data Donation Lab. His work focuses on media use & effects, health communication, and methodological innovation.